Ever since the information age and it’s corollary the digital age dawned, I have been wondering what next.
Mr. Greg Satel has a very interesting take on the question.
The transition from the Industrial Age to the Digital Age was essentially mastering how to use atoms to drive bytes.
According to Mr. Satel the next technological era will reverse the equation! Through the application of digital technology to fields like genomics and materials science to powering traditional industries like manufacturing, energy and medicine. Essentially learning how to use bits to drive atoms.
Attribution of conversions to marketing channels is a tricky challenge – crack it and you can optimise digital marketing ROI with confidence. If you know which channels are contributing to sales revenue then that’s a pot of gold at the end of the rainbow! On the other hand, the path to the “macro-conversion” of sales is lined with milestones called “micro-conversions” on the way. For example, subscribing to a newsletter, creating an account, selecting products for the shopping basket are all micro-conversions that are useful signifiers of high-value visitors. Knowing which channels are most amenable to marketing attribution is a big step forward. Here’s an article that tells you more.
An article – Agile to the Rescue In Consumer Goods- by BCG’s Bascle & Maaseide suggests that the matrix structure that once propelled consumer goods giants to global leadership is now a burden as nimble, new entrants compete using an agile organisation structure borrowed from the software development sector. Can this be the reason why Patanjali s giving the giants of the FMCG sector in India such a run for their money? We will examine this hypothesis in greater detail in an upcoming post in Aqumena Review.
By 2020 India will have 520 million smartphones and 40% broadband penetration. The growth will come mainly from smaller cities. How should marketers target different generations? For Gen Y and Z, social media has become a content hub. https://blog.globalwebindex.com/chart-of-the-day/reasons-for-social-media/