For an active leisure destination, we executed a scientific process to explore brand extension possibilities; guided the management during project selection; and built a 5-year business plan for the selected project.
For an oral care player, we developed and supervised strategy to achieve market dominance; built shopper marketing and distributor automation programs; and set up a key account management structure to partner with the modern trade.
For a leading photography institute, we curated the social media presence and digital advertising for the institute – one of Asia’s best. Subsequently, we helped launch the online affiliate of the institute.
For a European packaged food major, we provided superior market, consumer and trade insights, leading up to the go-to-market strategy including pricing, packaging, advertising strategy and sales and distribution strategy.
For a chain of digital cinemas, we designed and put in place a currency for media planning and buying for cinema advertising that puts it on par with metrics used for TV ad campaigns – for the first-time in India.
For a knowledge centre to serve the plastics industry, we articulated and harnessed the pedagogic vision from which we generated and executed a communication plan to motivate stakeholders comprising industry sponsors, government decision-makers, collaborator institutes, faculty and students.
For a nutritional foods range (a diversification initiative from an Indian pharma major), we guided product design, branding, packaging and trial production.
For a Congress on the Internet of Things, we managed the social media marketing of the congress with responsibility for creating brand awareness as well as generating and converting delegate leads.
For a world-leading fruits company, starting with a successful social media advertising for the main season, we created a vibrant online community to sustain brand momentum in the off season.
We have conceived and executed projects focussed on specific business tasks, such as personality marketing for a lifestyle curator, pricing model research for an active leisure destination, positioning research for a leading computer training institute.