Brand extension
For an active leisure destination, we executed a scientific process to explore brand extension possibilities; guided the management during project selection; and built a 5-year business plan for the selected project.
Sales strategy and systems
For an oral care player, we developed and supervised strategy to achieve market dominance; built shopper marketing and distributor automation programs; and set up a key account management structure to partner with the modern trade.
Digital marketing
For a leading photography institute, we curated the social media presence and digital advertising for the institute – one of Asia’s best. Subsequently, we helped launch the online affiliate of the institute.
India entry strategy
For a European packaged food major, we provided superior market, consumer and trade insights, leading up to the go-to-market strategy including pricing, packaging, advertising strategy and sales and distribution strategy.
Media marketing
For a chain of digital cinemas, we designed and put in place a currency for media planning and buying for cinema advertising that puts it on par with metrics used for TV ad campaigns – for the first-time in India.
Brand Architecture
For a knowledge centre to serve the plastics industry, we articulated and harnessed the pedagogic vision from which we generated and executed a communication plan to motivate stakeholders comprising industry sponsors, government decision-makers, collaborator institutes, faculty and students.
New product development
For a nutritional foods range (a diversification initiative from an Indian pharma major), we guided product design, branding, packaging and trial production.
Digital marketing
For a Congress on the Internet of Things, we managed the social media marketing of the congress with responsibility for creating brand awareness as well as generating and converting delegate leads.
Online community management
For a world-leading fruits company, starting with a successful social media advertising for the main season, we created a vibrant online community to sustain brand momentum in the off season.
Focussed projects
We have conceived and executed projects focussed on specific business tasks, such as personality marketing for a lifestyle curator, pricing model research for an active leisure destination, positioning research for a leading computer training institute.