Sesame

Sesame

Powerful Visual Market Analysis Tool

The Sesame market planning tool helps you visualise Consumer, Brand and Media Relationships

Sesame can integrate all your consumer behaviour data-shopping habits , U&A studies , media research and more - into a unified view of the consumer

SESAME’S PRINCIPAL COMPONENTS ANALYSIS

Allows you to discover natural consumer segments from your market research data

Create enriched personas for each key segment from all the data at your disposal

Compare several target groups on one screen to drive budget weight decisions.

SESAME’S MARKET MONITOR

Allows you to deep-dive into brand loyalty vs penetration

SESAME'S CONSUMER TOUCHPOINTS MAPS

Allow you to evaluate each touchpoint on the consumer journey

Compare segment-wise differences for each touchpoint.

Determine each media’s audience selectivity to fine-tune weightage for each media.

SESAME’S BRAND ASSOCIATION MAPS

Allow you to explore target group – media affinities

Sesame Systems Ltd, with offices in the UK, Belgium and Romania, has developed the proprietary Virtual Diary that enables true cross-media deduplication and net reach – average frequency media plan evaluation. Its unique data ascription and calibration modelling has been used in more than 25 countries across Europe, Asia and Latin America. Sesame Systems and Aqumena Marketing Services have tied up to bring this unique market analysis tool to India. Sesame can integrate large-scale quantitative research data, U&A studies, media research data and more into a complete strategic planning tool with cutting edge graphics. Sesame is a great decision-support tool for brand managers and advertising planners.